Brand Design

A combination of graphic design and digital marketing experience gave way to my interest in brand design. I’ve employed the art of logo design, color theory, and typography — what fascinates me most is how they all fit together to create a cohesive identity. The art of storytelling lives on in brand design and it’s something I really enjoy working with.

Brand Design Portfolio

This is only relevant work—you can view my complete portfolio for even more.

 

Inkling Templates & Content Design

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Inkling Sales Kick Off 2020

A visual identity for Inkling’s annual Sales Team Kickoff 2020

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Crescent and Vine

An herbalist required a logo that respected the esoteric side of her business. Project Brief Design Challenge: what kind of …

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A Diamond Minds Mystery

Logo design and collateral marketing materials for a children’s mystery book series Project Brief Design Challenge: What kind of logo …

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Inkling Memento Stickers

A collection of unique sticker illustrations for each of the social clubs at Inkling.

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Experience & Education

This is only UX relevant experience—you can view Jacob's complete CV/Resumé for more.

Inkling

Jun 2021 – present

Full Time

Senior Front End Designer

Successfully completed implementations for 5 new enterprise-level clients and counting. Implementations occurred over a series of weeks to months and had progressive phases including: interviewing the customer to identify existing pain-points, content and design discovery; creating and presenting design mockups; developing a unique WYSIWYG content authoring template; handing off materials and design specifications to the content strategist for designing high-quality content at scale; testing for responsive design, and re-releasing improved versions of templates as issues were encountered.

Work with a content strategist and implementation manager to establish a new internal process for releasing our boilerplate code-base Master Template. Using agile development practices we triage issues and feature requests, plan sprints, and test our improvements to the code-base. On a regular cadence we release a new version of Master Template with enhancements which reduce implementation timelines, bugs, and content authoring issues.

Re-establish and improve practices for the Front End Designer role. This includes: documenting and iterating on the creative process within the context of customer implementations; developing boilerplate materials to speed up work; identify opportunities for better collaboration between content strategists, implementation managers, and our customers.

Onboard, train, and mentor new Front End Designers. Corroborate with fellow designers on best practices for writing SASS, CSS, and HTML code; creating desirable content authoring experiences; and leveraging the design process to our advantage.

San Francisco State University

May 2018

Degree

Bachelor of Science: Visual Communication Design

A four-year degree majoring in visual design. Topics include: design process, visual literacy, graphic design, history of design, rapid visualization, typography, and research and writing for design. Graduated with Honors. Senior Honor Roll: College of Liberal & Creative Arts (Fall 2017). GPA: 3.81

Member of INC^3 (tech and startup culture student organization). Member of AIGA student chapter (graphic design student organization). Co-founder and Treasurer of Occult Club at SFSU (interfaith student organization). Participated in the SF Hacks program and URSCA showcase.

Design Working Group

Jan 2018 – May 2018

Internship

Graphic Designer

Worked on projects involving poster design, wayfinding and signage, and editorial design. Participated in group critiques and collaborative design processes.

Corresponded with clients and helped facilitate project management to meet milestones and deadlines.

OptiRev, LLC

Aug 2016 – Jun 2018

Part Time

Company Strategist

Supported the Executive Team in a business acquisition of Destination Intelligence Software Solutions. My involvement included analyzing the proprietary software acquired and enhancing the company’s product positioning and brand design.

Led a redesign initiative of the OptiRev brand. Collaborated with team members to leverage our skills collectively. We produced a new website, logo and brand system, and marketing materials.

Developed and rolled-out new professional services. Services offered a range of benefits to our clients at different pricing tiers. Services included website security, improving accessibility and user experience, SEO, SEM, digital marketing, and graphic design services.

Soiland Company

Mar 2015 – Mar 2018

Contractor

Graphic Artist

Enhanced the consistency of company branding and marketing assets by improving designs for business cards and email signatures.

Artstart

Aug 2010 – Sep 2013

Contractor

Graphic Designer/Web Developer

Designed a set of business cards with updated branding elements. Created a brochure to target prospective clients.

Designed and developed unique website landing pages for annual auction events. Included a jQuery photo gallery and option to buy tickets online via PayPal. Improved overall website accessibility, load time, and performance by replacing outdated flash media with HTML and CSS.

BYU-I Comm Student Media

Apr 2010 – Jul 2010

Internship

Junior Graphic Designer

Worked within an agency modal as a graphic designer. Collaborated in creative processes to generate ideas for marketing campaigns and design assets. Studied the uses and effects of social media on business, news, and user interaction.

Designed newsprint ads for local businesses to be featured in the student newspaper The Scroll. Created marketing materials for clients like booklets and brochures.

Artstart

Jul 2009 – Jul 2010

Contractor

Social Media Coordinator

Registered and optimized all social media channels for Artstart. Created visual assets and posts to promote Artstart work and events.

Connect with Jacob

The best way to contact Jacob is send an email or message on LinkedIn. Follow Jacob on the networks below so you can see other activity.

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