A Diamond Minds Mystery

Logo design and collateral marketing materials for a children’s mystery book series

A Diamond Minds Mystery mockup splash half

Project Brief

Design Challenge: What kind of logo design would represent a children’s detective book series?

The main characters in these novels are courageous, can-do kids driven by loyalty and integrity. In this story, justice prevails and kid power gains the respect it deserves when the students are instrumental in the capture of the jewel thieves who’ve abducted their drama teacher. Biani and her friends bond through their adventures and become known as the Diamond Minds Detectives.

Skills & Tools Used:

Final Designs

The project started out with a logo design and expanded to include business cards, buttons, and a splash page.

Final logo design
button pins
business cards
promotional one-page website

Design Process

Concepts were proposed and explored through a few sketches. Once a few concepts emerged we moved onto exploring a few typefaces that aligned with a mysterious mood. Compositions were iterated on until the selections took a particular direction and were narrowed down.

A few sketches exploring concepts for the logo


The typeface’s unevenness is playful and mysterious. The sparkling diamond references the Diamond Minds Detectives and the culmination of events the kids go through. The logo was used on the book covers, and the sparkling diamond logomark was used to break up page content.

This project was made by Jacob McAdam for A Diamond Minds Mystery (2019).

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