Anemoi: The Aeronauts

A logo design for an exhibit featuring the gods of wind

Anemoi logo on a t-shirt

Project Brief

Design Challenge: How could the logo reflect the personalities of the wind Gods distinctly, yet be connected by a single theme?

Design a logo and stationary system for an exhibit featuring the role and lives of the four Greek Gods: Boreas (North), Notus (South), Zephyrus (West), and Eurus (East).

Exhibit Name: The Anemoi

Tagline: The Four Aeronauts

Exhibit Details: The exhibit will feature the physical remains of each God. It will also feature artifacts reflecting their roles and lives before they expired. The exhibit will retain unique architecture that gives the audience a sense of flight and aerial direction.

Target Audience: The exhibit will be targeted toward high school students (ages 14-18) who are studying Greek Mythology. The exhibit will also target Mythology enthusiasts (ages 18+). The exhibit will be family oriented, but the information presented is intended for an older audience.

Emotional Drivers: The exhibit is intended for a more mature audience. The logo should be expressive and clean. Each personality must be identified individually from the other three using the elements of design (line, shape, and color specifically). The audience must feel like they are going to experience an elegant fantasy-type world.

Skills & Tools Used:

Final Design

The logo design uses a complimentary color palette and builds from a modern sans-serif typeface.

Jacob McAdam visual design Anemoi logo
The final Anemoi logo design.

Design Process

Subjective research of Greek wind gods known as the “Anemoi” was conducted through reference images. Sketches help to explore potential concepts.

Anemoi reference images
Design research through reference images.
Anemoi design process sketchbook
An exploration of possible concepts through sketching.
anemoi logo color comps
anemoi logo additional color comps
A final concept with various color applications.


The final logo communicated the various qualities of air: hot, wet, and fluid. The phoenix image and contrasted typeface weight juxtapose a concept of soft and hard; light and heavy forms.

This poster was designed for a graphic design course taught at BYU–I (2009).

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