Destination Intelligence
Destination Intelligence
A brand refresh of Destination Intelligence including marketing materials, promotional deck, and website.
Project Brief
Design Challenge: What can be done to update Destination Intelligence’s materials to better reposition the products within the marketplace?
Destination Intelligence was acquired by OptiRev in 2018 and the products needed to be marketed in a new way. The project included a new website, business cards, and rectable poster to be used at trade shows.
Skills & Tools Used:
Final Designs
Brushing up the brand identity meant adjustments to various marketing materials.
Tangible Marketing
There was a need for a new set of business cards and a rectable poster to be used at trade shows and events.
Promotional Deck
Sales required an effective visual tool to walk prospective customers through various points of business. After looking at the existing deck—I designed a better one.
Digital Marketing
The website was reduced to a single page and used parallax effects with full-bleed images to categorize content. All the branding elements came together in individualized email signatures.
Infographics
Additionally, I created this infographic illustrating the customer life-cycle.
Conclusion
After inheriting dated materials I was able to successfully evaluate and enhance multiple marketing essentials.
This project was made by OptiRev for Destination Intelligence (2018).