A brand refresh of Destination Intelligence including marketing materials, promotional deck, and website.
Design Challenge: What can be done to update Destination Intelligence’s materials to better reposition the products within the marketplace?
Destination Intelligence was acquired by OptiRev in 2018 and the products needed to be marketed in a new way. The project included a new website, business cards, and rectable poster to be used at trade shows.
Skills & Tools Used:
Brushing up the brand identity meant adjustments to various marketing materials.
There was a need for a new set of business cards and a rectable poster to be used at trade shows and events.
Sales required an effective visual tool to walk prospective customers through various points of business. After looking at the existing deck—I designed a better one.
The website was reduced to a single page and used parallax effects with full-bleed images to categorize content. All the branding elements came together in individualized email signatures.
Additionally, I created this infographic illustrating the customer life-cycle.
After inheriting dated materials I was able to successfully evaluate and enhance multiple marketing essentials.
This project was made by OptiRev for Destination Intelligence (2018).