Paradise Ridge Winery
Collateral marketing design for Paradise Ridge Winery
Project Brief
Design Challenge: What new business card design could best utilize Paradise Ridge Winery’s LOVE sculpture?
Paradise Ridge Winery is a family own vineyard and winery located in Santa Rosa, CA. The Byck Family who owns the winery was in need of some new business cards after they had lost the main offices in the craze of the Northern California 2017 wildfires. They wanted to feature their ever popular “love” sculpture, which survived the fire, prominently on the card.
Skills & Tools Used:
The Final Design
The business cards were printed with a special ink that made the text and back-side graphic appear metallic.
Image Manipulation
The task of converting a 256 color gamut photograph into a 6 color graphic was more difficult than I had anticipated. What it came down to was knowing when enough colors would retain enough detail without escaping the range of gold colors.
Conclusion
Once the back and front designs were finalized I designed a version for each employee.
This project was made by OptiRev for Paradise Ridge Winery.