SFMOMA Exhibit: Frank Gehry

A booklet design for a museum exhibit featuring Frank Gehry

Project Brief

Design Challenge: How can a booklet design reflect the life and work of Frank Gehry?

A museum exhibit required a booklet portraying Frank Gehry’s life and work. Pacing between text and images should allow the reader to feel neither exhausted nor bored. Arrangement of elements and type tracking should mimic the images surrounding. The typefaces themselves will be geometric or modern to reflect Gehry’s post structuralist work: architecture.

Skills & Tools Used:

The Final Design

The final printed design is photographed in a series of images below which highlight chapter openers, text-flow across spreads, and the overall variety of typesetting design.

Design Process

With all the images and text supplied, the booklet was well planned before type and pictures were set.

sketches explored placement of images and layout possibilities

A digital copy of the final booklet design.


Frank Gehry was a contemporary architect who used unusual sculptural forms. These concepts needed to carry over to the booklet design highlighting his work. As a result: colors correlate with the photography selected, modern sans-serif typefaces were used, and the booklet prioritized images and rhythm without losing the importance of written word.

This book was designed for Typography course taught by Kelley Burgner at BYU–I (2010).

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