Roseland School District

“Love Hard” was a design project for building awareness and boosting team morale

Roseland Love Hard logo design tshirt mockup

Project Brief

Design Challenge: what kind of logo design could promote Roseland School District’s message?

Roseland School District is located in Santa Rosa, CA. The student body regularly contains kids from low-income families who struggle to get enough to eat on a daily basis. The superintendent told me that they just “love the kids so hard” and want to help the best they can. This project was to create a graphic for them that represented this firm love and care for underprivileged youth. The design would be used in various ways so that staff and faculty could show-off their pride and concern for kids in Roseland.

Skills & Tools Used:

The Final Design

The final design uses the rose, a common symbol for Santa Rosa, placed in an energetic rendering of the word “Love”. Leaves, thorns, and typography rounds-off an implied heart-shape.

Roseland Love Hard final design
The final logo design

Design Process

This project was a process of research, sketching, and digital tracing and refinement.


Various logos and reference images were pulled to find examples to inspire potential ideas.

Love Hard design research


Various concepts were explored. The heart-shape and rose were foundational ideas. The idea of working in “hard” or a firmness of care and determination was more difficult to integrate.

Love Hard early concept sketches
Love Hard early comprehensive sketches 2
Love Hard early comprehensive sketches


The logo was quite complicated, so a slimmer more simplified version was also considered.

Love Hard final design options color
The final options of logo design with color variations.
Roseland Love Hard t-shirt mockup yellow and white on black
t-shirt design with the yellow rose
Roseland Love Hard t-shirt mockup pink and black on yellow
t-shirt design with the pink rose


Although the hands looked cool in the sketches they didn’t exactly execute well when paired up with the other visual elements. To avoid associating any of the school colors with the logo we settled on two that were not affiliated with any of them.

Made by OptiRev for Roseland School District (2018).

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