OptiRev Rebrand
A company rebrand with new website and collateral marketing.
Project Brief
I lead an initiative to rebrand our identity. I worked with our Executive, Marketing, and Web teams to develop new messaging about our business and services. I worked with our Graphic Designer on a new logo and other brand elements.
Once these were assembled—I helped to develop our new company website and marketing collateral.
Skills & Tools Used:
Other:
Materialize CSS
Website and Marketing Collateral
The website was custom designed and developed into a WordPress theme. I also designed posters about our product and service offerings, email signatures, and business cards.
Conclusion
The rebrand pulled together the talents of our whole company to give feedback on how we should message our products and services. Our graphic designer was critical in getting the new logo to look just right. I did a fair amount of copywriting and editing to try and make our messaging sound robust in a concise way.