Project Brief
Background + Objectives
Artstart is a youth arts organization based in Sonoma County. The non-profit hires high-schoolers and junior college students to work on various art projects while under the mentorship of professional artists. Artstart's branding was undeveloped and needed conceptual development. Business cards and brochures were created for promoting the program and educating potential clients.
My Role + Stakeholders
I was the lead designer and collaborated directly with the art director.
Skills Applied
Brand Design
Visual Design
Technology Used
Illustrator
InDesign
Photoshop
Business Context
A brochure was designed to help explain how the non-profit worked and what they can offer to prospective clients. Personalized business cards were designed for office and lead Artstart staff. The back of the card highlights products. The size of typeface indicated which specialities were popular with Artstart.
Final Design
Conclusion
The branding elements were re-addressed in color scheme and typography. The use of space and scale helped manage hierarchy and prioritize key content within the design of the brochure and card designs.
This project was designed for Artstart. Presentation mockup designed by Webvilla.
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