Project Brief
Background + Objectives
Destination Intelligence was acquired by OptiRev in 2018 and the products needed to be marketed in a new way. The project included a new website, business cards, and rectable poster to be used at trade shows.
My Role + Stakeholders
I was the sole designer and web developer.
I collaborated directly with the CEO and Lead Sales Representative.
Skills Applied
Brand Design
Visual Design
Web Design
Web Development
Technology Used
Illustrator
Photoshop
CSS
HTML
WordPress
Business Context
This project was made by OptiRev for Destination Intelligence (2018).
Infographic Design
To promote Destination Intelligence I created this infographic illustrating the consumer life-cycle. It was used across the sales deck and website.
Sales Deck
Sales required an effective visual tool to walk prospective customers through various points of business. After looking at the existing deck—I designed a better one.
Tangible Marketing
There was a need for a new set of business cards and a rectable poster to be used at trade shows and events.
Digital Marketing
The website was reduced to a single page and used parallax effects with full-bleed images to categorize content. All the branding elements came together in individualized email signatures.
Conclusion
After inheriting dated materials I was able to successfully evaluate and enhance multiple marketing essentials.
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