Project Brief
Background + Objectives
This project was an editorial design for the article “Getting Back to the Great Outdoors” by Amy Novotney.
Novotney’s article makes connections between the outdoors and overall stress levels found in people. As technology plays a large part in what keeps people homebound, this drove the final concept for supporting images and design style. The layout was to include all necessary print magazine elements: a byline, opener, multiple page spreads, footnotes, and original images.
My Role + Stakeholders
I was the sole designer.
Skills Applied
Visual Design
Technology Used
Illustrator
Photoshop
InDesign
Business Context
This magazine layout was designed for Graphic Design II course taught by Lee Friedman at SFSU (2017).
Final Design
The final printed design is photographed in a series of images below which highlight chapter openers, text-flow across spreads, and the overall variety of typesetting design.
Creative Process
In order to develop a concept, various chapter openers where thrown together. Each one proposed an idea and how it could be presented as a sub-narrative relating to the story.
Conclusion
The article observes how children are becoming distant to nature and the environment due to technology. The article references this by portraying the real-world with flat vector graphics, and portraying the digital-world seen on device screens using photography. This swaps the perception that the primary world which we live in is a digital one. This sends a particular message, while keeping the design space legible and presentable for the reader to enjoy the article.
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