Project Brief
Background + Objectives
I was approached by the engineering team to help create a poster that would go up in the office to promote our Summer Hack-A-Thon event. This event was intended to bring together employees from various disciplines together to work on new innovative ideas for our company. I was concerned that employees in non-coding disciplines would feel unmotivated, so I was hoping to find a way to make their engagement feel wanted through the poster designs. After the posters were done I was also asked to create t-shirt designs and a trophy design so I aimed to keep them all under one visual identity.
My Role + Stakeholders
I was the lead designer for all parts of this project. I collaborated with the engineers who were coordinating this event for feedback.
Skills Applied
Visual Design
Brand Design
Logo Design
Apparel Design
Technology Used
Illustrator
InDesign
Photoshop
Business Context
Final Designs
Here's the final brand mark, poster, and t-shirt designs used for the event. From the poster designs emerged a visual mark that I ended up using across all the different components of the project, much like a logo. Each small-text work came from the different themes we were trying to encourage participants to explore during the event.
Creative Process
First I just tried creating a few concepts that might address the issue of cross-disciplinary mingling. Starting with the posters I tried a few of these concepts from my sketchbook. As that evolved I let it set the concept and mood for the t-shirts and trophy designs.
Iterations
The posters started with a few broad ideas, and then we narrowed to one or two we liked. I continued working on variations of the chosen ideas and tested them in a few different ways to refine the design into something effective for print.
I started really bold with the t-shirt designs—adding repeated text all over in different colors. Once we got the printing estimate I had to go back and heavily reduce the design.
Conclusion
The posters were used as a way to promote the event. Employees could use the QR code on the poster to submit their ideas for the Hack-a-thon. Most employees wore their t-shirts during and even after the event, and the winning team was delighted to get their trophy!
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