Project Brief
Background + Objectives
A cotton candy business needed a brand mark. They rented the machine out to customers, operated as a cotton candy vendor, and also made Gourmet Truffles. The final design needed to convey affordability and fun for families.
Target Audience: College Students, families (children 4–12), and events like birthdays or festivals.
My Role + Stakeholders
I was the sole designer. I worked directly with the client.
Skills Applied
Brand Design
Logo Design
Technology Used
Illustrator
Business Context
This logo was designed for Kan Do Kandy (2009).
Final Design
The logo design uses two colors and Futura for a clean easy read. The Kan Do Kandy logo visually communicates a bright and sweet experience. The final logo features a cotton candy cone—the primary product of the business.
Conceptual Exploration
Various concepts were explored through wordplay and sketching.
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