Project Brief
Background + Objectives
The original logo and marketing materials for the business were at least 5 years old. Due to rapid growth and a new set of services OptiRev was now offering, it was time to update a brand identity which reflected this.
My Role + Stakeholders
I directed the rebrand project, designed the new marketing materials, and led content development for the website. A graphic designer created the new logo. I collaborated with the CEO, CFO, and head of marketing to develop content to promote our products and services.
Skills Applied
Brand Design
Web Design
Web Development
Technology Used
InDesign
CSS
HTML
JavaScript
jQuery
Materialize CSS
Business Context
Final Designs
Marketing Collateral
The marketing collateral consisted of promotional posters, business cards, and email signatures. The back of the business card was unique to each employee to promote either design, marketing, or website services.
New Website
The website was custom designed and developed on WordPress.
New Logo
The logo, created by another designer, intended to convey revenue and ROI. The logo was designed to work in gradient color, flat color, grayscale, black and white, as well as three different layouts.
Retrospective
The rebrand pulled together the talents of our whole company to give feedback on how we should message our products and services. Our graphic designer was critical in getting the new logo to look just right. I did a fair amount of copywriting and editing to try and make our messaging sound robust in a concise way.
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