Project Brief
Background + Objectives
Paradise Ridge Winery is a family own vineyard and winery located in Santa Rosa, CA. The Byck Family who owns the winery was in need of some new business cards after they had lost the main offices in the craze of the Northern California 2017 wildfires. They wanted to feature their ever popular "love" sculpture, which survived the fire, prominently on the card.
My Role + Stakeholders
I was the sole designer and worked directly with the client.
Skills Applied
Visual Design
Technology Used
Illustrator
Photoshop
Business Context
Final Card Design
The business cards were printed with a special ink that made the text and back-side graphic appear metallic. Once the back and front designs were finalized I designed a version for each employee.
Creative Process
The task of converting a 256 color gamut photograph into a 6 color graphic was more difficult than I had anticipated. What it came down to was knowing when enough colors would retain enough detail without escaping the range of gold colors.
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