Project Brief
Background + Objectives
This project involved reducing a single everyday object into a flat duotone design. Only two colors could be used to distinguish the most important features of the object. Relevant text was to accompany the image.
My Role + Stakeholders
I was the sole designer.
Skills Applied
Visual Design
Technology Used
Illustrator
Photoshop
InDesign
Business Context
This poster was designed for Graphic Design I course taught by Mimi Sheiner at SFSU (2017). The poem is written by auhsoJHaynes and published on HelloPoetry.com.
Final Poster Design
The final reductionist design of a light bulb with connected typography. The keyword 'Clarity' replaces the hanging lightbulb chain, and the poem itself fans out from the light source.
The design creates a conceptual juxtaposition of dark and light themes. The poem makes references to the darkness within people. This corresponds with shadows created by light sources.
Visual Reduction
After selecting the object, it had to be reduced. This was a process of photographing, editing, photo and tracing with the pen tool. The difficulty was knowing which details of the object were salient, and which could be left out. Keywords and color schemes were explored, to get a sense of relationship with the object. Once colors and text were developed enough multiple layouts were composited.
Iteration
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