Project Brief
Background + Objectives
The School of Design in the College of Liberal and Creative Arts at SFSU was in need of clean and effective signage. The front door of the office and surrounding hallways were cluttered with clashing flyers and notices. Our job was to make all the information comprehensive, efficient, and standardized. This also required a new standard of branding for the department.
My Role + Stakeholders
I worked collaboratively on a team with 3 additional designers and an art director.
Skills Applied
Visual Design
Brand Design
Technology Used
Illustrator
InDesign
Business Context
This was made by SFSU Design Working Group for The School of Design, SFSU (2018).
Final Designs
An original set of signage documents were created: the office hours & contact information, staff & faculty directory, and other information for students.
Design Process
Sketches
Different methods of branding paper systems were explored through sketching and digital mockups. Different branding concepts were tested with typesetting.
Iconography
An original set of iconography came together to denote various subjects within the paper systems.
By creating a unified signage system we were able to reduce visual clutter. Information was clearly labeled using large headings along the sides of documents. All unnecessary papers were removed to reduce confusion and conflicting information.
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