Project Brief
Background + Objectives
The websites needed to reflect these two layers of branding. We also needed to curb the cost of redoing work that could potentially be reused. We decided on creating a singular parent theme, which each website would use, and creating a child theme for each individual website. The child theme would override the parent theme in key areas where the second level of branding needed to come through.
My Role + Stakeholders
- 1 Project Manager, Web Developer (me)
- 1 Graphic Designer
- 1 Web Developer
Skills Applied
Web Development
Technology Used
CSS
HTML
JavaScript
jQuery
WordPress
Bootstrap
Business Context
This website was made by OptiRev for their client Stay In The Bay (2016).
The Websites
With the initial launch of the project I developed the child themes for Greenwich Inn, Berkeley Rodeway Inn, and Marinwood Inn & Suites. The websites were tied together using a “popover” which displays all available partners. The theme was developed to be optimal for mobile users especially in call-to-actions and website navigational features. As the client continued to add properties to the Stay In the Bay portfolio, the website series expanded—all using the originally developed parent theme.
Website content included things like local area highlights, special offers, and other properties. As websites were developed unique content was added to each website.
Conclusion
The execution of the WordPress themes worked perfectly. Using a symbolic link one parent theme would delegate files to each WordPress installation. The child theme implemented colors and variations in each website’s page templates. The project can be expanded indefinitely while allowing for variations to branding elements in each partnered website.
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