A logo design and business cards for Kan Do Kandy
Design Challenge: What kind of brandmark design could represent Kan Do Kandy?
A cotton candy business needed a brand mark. They rented out the machine to clients, acted as a cotton candy vendor, and also made Gourmet Truffles. The final design needed to convey affordability and fun for families.
Target Audience: College Students, families (children 4–12), and events like birthdays or festivals.
The logo design uses a monochrome color palatte and uses Futura for a clean easy read.
Various concepts were explored through wordplay and sketching.
The Kan Do Kandy logo visually communicates a bright and sweet experience. The final logo features a cotton candy cone—the primary product of the business.
This logo was designed for Kan Do Kandy (2009).