Kan Do Kandy

A logo design and business cards for Kan Do Kandy

Project Brief

Design Challenge: What kind of brandmark design could represent Kan Do Kandy?

A cotton candy business needed a brand mark. They rented out the machine to clients, acted as a cotton candy vendor, and also made Gourmet Truffles. The final design needed to convey affordability and fun for families.

Target Audience: College Students, families (children 4–12), and events like birthdays or festivals.

Final Design

The logo design uses a monochrome color palatte and uses Futura for a clean easy read.

Kan Do Kandy logo design
The final Kan Do Kandy logo design.

Design Process

Various concepts were explored through wordplay and sketching.

Kan Do Kandy design process sketchbook
Wordplay and sketches help explore possible concepts.


The Kan Do Kandy logo visually communicates a bright and sweet experience. The final logo features a cotton candy cone—the primary product of the business.

This logo was designed for Kan Do Kandy (2009).

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