User Experience & Product Design

Jacob is a UX Designer in the San Francisco Bay Area. Here is a quick look at his profile, design portfolio, and relevant job experience.

“Jacob—Why UX Design?”

I have a decade of web development experience under my belt. I started with small manually-coded websites and evolved to highly customized WordPress themes. Meanwhile, I have academically pursued graphic design and was able to support marketing teams with small design projects like digital marketing collateral or print design. In recent years I’ve fused visual design and web development together to produce user-friendly digital content. When I learned UX design was parallel to a lot of the processes I was already using (and then some) I became very interested.

What is UX Design?

User Experience Design is a term for creating desirable experiences with the end-user in mind. UX design isn’t so much what something looks like, as it is how something works.

The UX design process puts the user at the center of the problem designers aim to solve through methods like empathy mapping, user and market research, ideation, prototyping, and testing. This process is cyclical and is the driving force behind versioning of software, products, or services that incrementally improve over time.

UX Design Portfolio

This is only UX relevant work—you can view Jacob’s complete portfolio for more.


Vesta: Family Streaming for TV & Movies

Vesta helps families organize their entertainment with kid, teen, and adult profiles.

View Vesta: Family Streaming for TV & Movies

AeroPet: Dog Walking App

AeroPet helps pet owners browse professionals and book pet care services in their local area.

View AeroPet: Dog Walking App

Inkling Templates & Content Design

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View Inkling Templates & Content Design

Benbow Historic Inn

Benbow Historic Inn’s website was redesigned to reflect their new renovations.

View Benbow Historic Inn

The Vine Inn Davis

The Vine Inn Davis was in need of a new website design for their boutique hotel in downtown Davis, CA.

View The Vine Inn Davis

Experience & Education

This is only UX relevant experience—you can view Jacob's complete CV/Resumé for more.


June 2022 (in progress)


Product Design Course

A 12-week course for learning industry standard user experience design practices. The end-to-end process was covered with topics including UX fundamentals, user research, market research, user flows, wireframes, visual design, scaling design components and design systems, prototyping, and testing. Using Figma I created 3 separate design projects including AeroPet, Vesta, and an email client. Once a week I mentored directly with a UX professional in the industry, Ben Balderas. Course material was developed and taught by Jesse Showalter.


March 2022


Winning Team, “360º Image Widget”

An award for the winning team at Inkling’s company hackathon event. Our 360º Image Widget project won 4 of 5 categories including: “Ease of Development” by VP of Engineering, “Most Demo-able” by the Director of Sales Enablement, “Best Sales Impact” by Account Executives, and “Best Market/PR Buzz” by Product Marketing.


Dec 2021


Web Accessibility

A self-paced course for learning Web Content Accessibility Guidelines (WCAG) covering topics including: focus and tab order; semantics, Accessible Rich Internet Applications (ARIA), and accessible style.


Jun 2021 – present

Full Time

Senior Front End Designer

Successfully completed implementations for 5 new enterprise-level clients and counting. Implementations occurred over a series of weeks to months and had progressive phases including: interviewing the customer to identify existing pain-points, content and design discovery; creating and presenting design mockups; developing a unique WYSIWYG content authoring template; handing off materials and design specifications to the content strategist for designing high-quality content at scale; testing for responsive design, and re-releasing improved versions of templates as issues were encountered.

Work with a content strategist and implementation manager to establish a new internal process for releasing our boilerplate code-base Master Template. Using agile development practices we triage issues and feature requests, plan sprints, and test our improvements to the code-base. On a regular cadence we release a new version of Master Template with enhancements which reduce implementation timelines, bugs, and content authoring issues.

Re-establish and improve practices for the Front End Designer role. This includes: documenting and iterating on the creative process within the context of customer implementations; developing boilerplate materials to speed up work; identify opportunities for better collaboration between content strategists, implementation managers, and our customers.

Onboard, train, and mentor new Front End Designers. Corroborate with fellow designers on best practices for writing SASS, CSS, and HTML code; creating desirable content authoring experiences; and leveraging the design process to our advantage.


Mar 2021


Learn UI/UX Design

A full-day workshop covering topics including: Figma fundamentals, typographic scales, grids and layouts; interactions, animations, prototyping, screen flows, components; client handoff workflows, design documentation, client presentation methods, and Minimum Viable Products (MVP). Taught by Jesse Showalter.


Nov 2019


Sketch from A to Z

A self-paced course for learning mobile design and prototyping application Sketch. This covered topics including: strong mobile app design; advanced techniques and shortcuts to design faster; UI design best practices; designing for different device viewports; leveraging tools to ensure pixel perfect design work; shared styles, symbols, and libraries; exporting and handing off assets to developers; how good UI influences good UX. Taught by Joseph Angelo Todaro.

General Assembly

Aug 2019


UX Bootcamp

A full-day workshop covering topics including: UX methods and strategies for successful design solutions; UX in team workflows; UX and UI terminology, tips, and resources; wireframes, prototypes, and usability test reports; collaboration and ideation. Taught by Jonathan Remulla.


Nov 2018 – Jun 2021

Full Time

Front End Designer

Successfully completed implementations for 10 new enterprise-level clients. Implementations occurred over a series of weeks to months and had progressive phases including: interviewing the customer to identify existing pain-points, content and design discovery; creating and presenting design mockups; developing a unique WYSIWYG content authoring template; handing off materials and design specifications to the content strategist for designing high-quality content at scale; testing for responsive design, and re-releasing improved versions of templates as issues were encountered.

Supported existing customers by reviewing their content and providing design expertise. Supported customer success managers and support team by resolving issues with code and user-generated content. Supported the sales team by building proof of concepts and other assets for sales demos.

Led a team of two to complete a cross-functional OKR. Our objective was to develop a process for collecting client feedback and elevating it to the product team. The initiative included multiple stakeholder interviews, deliberating with teammates on research, iterating on documentation, and a final book detailing best practices.

Collaborated with the People & Operations Team to boost morale and enhance company culture through a series of design projects. This included campaign branding and swag for the company 2019 summer hack-a-thon event, and memento stickers to promote our social clubs.

OptiRev, LLC

Jun 2018 – Nov 2018

Full Time

Lead Designer/Director of Website Development

Designed and developed a new vanity website for Benbow Historic Inn. The website was built with a custom WordPress theme. 30 days after the website launched: pageviews increased 156%, the bounce rate improved 23%, visitor duration increased by 50%, and organic search traffic improved 143%.

Developed a brand identity for author Marcy Carriker Smothers. The design system included a brand mark, color palette, and typography. Marcy’s old blog was migrated to a stand-alone WordPress website that incorporated the new brand identity.

Designed a unique graphic for Santa Rosa School District. Through a process of sketching, digitizing, and iteration a unique design was created. The staff was able to use this design for t-shirts and posters across campus to boost morale.

Designed a new website for The Vine Inn Davis—a hotel undergoing renovations. Wireframes, page flows, and high-fidelity mockups were created in Adobe Xd and later handed off to a teammate for development.

Sustained positive relationships with clients through monthly and quarterly business reviews. Website reports were created to identify strong and weak points from key data.

Managed website implementation projects. Assisted with estimates for SOWs, created project plans, and led check-in meetings. Occasionally jumped in to fill understaffed roles including front-end designer, content editor, web developer, and tester.

San Francisco State University

May 2018


Bachelor of Science: Visual Communication Design

A four-year degree majoring in visual design. Topics include: design process, visual literacy, graphic design, history of design, rapid visualization, typography, and research and writing for design. Graduated with Honors. Senior Honor Roll: College of Liberal & Creative Arts (Fall 2017). GPA: 3.81

Member of INC^3 (tech and startup culture student organization). Member of AIGA student chapter (graphic design student organization). Co-founder and Treasurer of Occult Club at SFSU (interfaith student organization). Participated in the SF Hacks program and URSCA showcase.

Soiland Company

Mar 2018 – present


Visual Designer/Website Specialist

Regularly provide website services including: CMS updates, back-ups, and monitor for SEO-related issues. On-demand training and support for website related issues.

Designed, developed, and launched a series of WordPress websites for all five sister companies. Each website was interconnected with a parent-child theme system and individually branded.

Connect with Jacob

The best way to contact Jacob is send an email or message on LinkedIn. Follow Jacob on the networks below so you can see other activity.

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