Hello 👋🏻

I'm Jacob McAdam, a versatile designer in the San Francisco Bay Area. I'm deeply passionate about creating digital products, vibrant brands, and interactive websites. I provide freelance design services for young businesses, and like to write about my design practices and experiences. I stay connected with my artistic side by creating unique designs and original artwork which I make available in my shop.
I'm currently seeking full-time roles in either UX Design, UX Engineering, or Graphic Design.
Contact Jacob
Portrait of Jacob McAdam looking into the distance with a giant fern wall behind him.

Recent Articles

I like to write about design practices, industry insights, and compile useful resources.
Creative Process
End-to-end frameworks which bring mere ideas into real solutions
Color
Essential color theory, schemes, and the psychology of color.
Format
A format is both the containing space and its boundary.
Line
A line is a point in motion.