Logo design for an ethical real estate investor
Pink Power Real Estate

Logo design for an ethical real estate investor

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Visual identity and slide deck for Inkling's annual sales event
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Visual branding for Inkling's annual summer hack-a-thon

Hello 👋🏻

I'm Jacob McAdam, a versatile designer in the San Francisco Bay Area. I'm deeply passionate about creating digital products, vibrant brands, and interactive websites. I also provide freelance design services, and like to write about my design practices and experiences.
Contact Jacob
Portrait of Jacob McAdam looking into the distance with a giant fern wall behind him.

Recent Articles

I like to write about design practices, industry insights, and compile useful resources.
Creative Process
End-to-end frameworks which bring mere ideas into real solutions
Color
Essential color theory, schemes, and the psychology of color.
Format
A format is both the containing space and its boundary.